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Volkswagen Makes Announcement That Will Please The Kids

Jun. 12, 2022 12:46 PM ET by Jared Rosenholtz Offbeat / 3 Comments Get ready for life hacks and endless viral videos from VW. As it launches more electric vehicles aimed at a younger, more eco-conscious buyer, Volkswagen needs to experiment with new methods to reach this audience. VW recently showed off some cool prototypes of the ID.Buzz that tied in with the new Obi-Wan Kenobi show in Disney+, and now the Germany automaker will try out a newer platform for its messaging on all-electric cars and sustainability... TikTok. That's right, VW will create a TikTok channel called "New Auto," which focuses on explaining the company's historic shift towards electrification and mobility. "We are experiencing the biggest transformation in the history of the car. That means new business areas and disruption. To promote trust in New Auto, we also want to reach the digital, environmentally-conscious Generation Z. Instead of saying: strategy is too complex for a platform like TikTok, we are simply going ahead and trying it out - with infotainment," explains Michael Manske, Head of CEO & Digital Communications at the Volkswagen Group. Volkswagen Volkswagen Volkswagen Volkswagen This is the first time the VW Group has participated in TikTok, though the company is far from the first automaker to delve into the platform. So what exactly does VW plan to show on its channel? Life hacks? Maybe some dance trends? VW says it plans to discuss "topics such as decarbonization, circular economy, battery and charging, car software or autonomous driving." These are pretty interesting to car nuts like us, but VW will have to spice them up to interest the broader TikTok audience. Volkswagen Volkswagen Volkswagen Over one billion people worldwide click on the TikTok app each month, meaning there is a vast audience for VW to capture here. In fact, a global study of users shows that 77 percent car lovers on the platform are extremely tech savvy and interested in learning about new technology. Since CarBuzz has been posting on TikTok for over two years, we are interested to see what VW comes up with. Volkswagen Volkswagen Volkswagen Volkswagen

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Volkswagen ID.Buzz Volkswagen ID.4 Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top