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Amazon Brand Store How to Create the “ Shop within a Shop
From: SISTRIX Team Steve Paine 06.08.2021 Amazon SEO Amazon Marketing: 10 Things You Can Do to Promote Your Product Amazon Seller Central: What You Need to Know as an Amazon Merchant Amazon Buy Box: Why You Want It and How to Get It Product Images on Amazon: Why are They so Important? How to Drive More Sales With Your Amazon Listings Amazon Brand Analytics: Helpful Sales Data for Your Success Amazon Seller vs. Amazon Vendor: Which Business Model Should You Use? Brand Registration at Amazon: Benefits and Features The Purpose and Significance of EAN Numbers Amazon Brand Registry How-To Selling Products on Amazon: The First Steps How to Put Ads on Amazon in Six Easy Steps Amazon Vendor Central: The Cockpit for the Vendor Best Sellers Rank: How does Amazon's Sales Rank Work? Amazon AMS: Marketing Opportunities for Retailers and Brands How to Request, Analyse and Use Amazon Reviews Amazon Bundle: Advantages and Requirements ASIN: What is the ASIN number at Amazon? A+ Content: Detailed Product Descriptions on Amazon Amazon Brand Store: How to Create the "Shop within a Shop” SKU: The Unique Way to Identify Your Items Amazon MWS: What It's Good for and Why It is Being Replaced Amazon Keyword Research and Application Amazon Ranking Algorithm: The Internal Ranking Explained Amazon PPC Basics: What are the Options? Back to overviewAre you looking to set your offer on Amazon apart from your competitors? This is no easy task, given the enormous competitive pressure that you face in the world’s largest online marketplace. That’s why it’s important to communicate your brand message clearly – and the Amazon Brand Store can help you out here.ContentsContentsWhat is an Amazon Brand Store How can I create an Amazon Brand Store Step 1 Sign up your brand for Amazon Brand Registration Step 2 Create the Amazon Brand Store Step 3 Decide on a product grid Step 4 Choose from four shop templates Step 5 Use tiles to design the home page Step 6 Check the preview of your Amazon Brand Store Step 7 Wait for the approval process How can I access the Amazon Brand Store What are the advantages of an Amazon Brand Store Conclusion What is an Amazon Brand Store
Amazon created the Amazon Brand Store to help sellers and vendors build their brand in the online marketplace. It is a dedicated store within Amazon where shoppers can learn about your offering and get to know the character of your brand. For the buyer, the Amazon Brand Store almost looks like a stand-alone online shop – but orders are still processed through the marketplace. The Amazon Brand Store offers you the unique opportunity to present your business with memorable content and imagery, in addition to encouraging users to make a purchase. Emotional content helps make your brand better known on Amazon. Tip: Would you like to get an overview of what your Amazon Brand Store could look like? The online retailer has compiled a number of Amazon Brand Store examples in the advertising section. You can take a look at the most interesting Amazon Brand Store best practices and gather ideas for optimising your own brand presence. Example brand store How can I create an Amazon Brand Store
Think of your Brand Store on Amazon as a self-service shop. With the Self-Service Store Builder, you alone decide what you want your personal brand message to look like. Follow these steps to create your Amazon Brand Store: Step 1 Sign up your brand for Amazon Brand Registration
In order to use the Amazon Brand Store, you must protect your brand via Amazon Brand Registration. So start by registering your brand. Once your brand is secured, you can create your Brand Store on Amazon. Step 2 Create the Amazon Brand Store
Log in to Amazon with your Seller or Vendor account. You can access the Self-Service Store Builder in the following ways:Seller: go to the “Stores” drop-down menu in Seller Central and click on “Manage Stores”.Vendor: switch to the Advertising Console and open the “Stores” section. In both cases, you can now create a new Amazon Brand Store and choose from various templates. In the first step, decide the name that you wish to use to display your brand and upload your brand logo in a resolution of at least 400 x 400 pixels. Step 3 Decide on a product grid
You have the choice between two product grids:Standard: This type of grid has standard-sized photos and is suitable for everyday items and electronic devices. The advantage of using this grid is that more items fit on one page.Tall: This grid type displays large product photos. Choose this product grid if you mainly sell items with a lot of detail, such as fashion. The advantage of using this grid is that you can display lots of product information. Step 4 Choose from four shop templates
If you want to create an Amazon Brand Store, you can choose from four basic templates. They are suitable for different objectives:Product grid: Keep it simple – that is the guiding principle of this template. Thanks to the linear arrangement of the articles, visitors to your shop will immediately receive an overview of what your product range has to offer.Highlight: With this template, the star of your product range will be highlighted. This is ideal when you are looking to promote a new product.Marquee: With the Marquee template, you can tell your brand story, present important company values and discuss your products’ features.Empty: If you already have a clear vision of how your Amazon Brand Store should look, start from scratch and build the page according to what you have in mind. Tip: You can create several stores with different objectives. This allows you to present new products, discuss your brand message and demonstrate the breadth of the product range all at once. Step 5 Use tiles to design the home page
Almost anyone can create an Amazon Brand Store without writing a single line of code. This is thanks to the intelligent tiling system. Simply drag and drop the tiles that you need to the desired location and insert images, videos, text, and other multimedia elements to show off your Amazon products. Use these tiles, among others, to create your Amazon Brand Store:Headers with header image, brand logo and navigation barText tiles for free textImage tilesImage with text tiles to combine images with text above or beside themShoppable image tiles with up to six productsVideo tiles with integrated video playerBackground video tilesGallery with up to eight imagesProduct tiles with links to the detail pageProduct grids with at least four productsBest-seller tiles with the most frequently sold itemsTiles for recommended products or deals You have maximum flexibility when creating your Amazon Brand Store: you can create up to 20 sections on one page, each consisting of at least one tile element. Step 6 Check the preview of your Amazon Brand Store
Use the preview link to check that your design is correctly displayed on both the desktop and mobile versions. To avoid delays in activation, pay special attention to the following aspects:Errors in textsOptimised display on all mobile devicesVisual legibility of all texts (including images) You can then send your draft to Amazon for review. Click on “Submit for publication”. Step 7 Wait for the approval process
Amazon will review your draft within an average of three days. If your page violates any guidelines, you’ll need to make changes accordingly. Once it has been approved, your new Amazon Brand Store will be activated. How can I access the Amazon Brand Store
Each Amazon Brand Store has its own URL; this takes the format of a short link, like amazon.com/stores/your-brand. There are two ways in which you can reach and promote it:Internal traffic: Use Amazon Advertising to place Sponsored Brand Ads that send targeted traffic to your Amazon Brand Store. This helps you to make your brand better known.External traffic: Use a wide range of online marketing tools to increase traffic to your Brand Store on Amazon. You can use Google search and SEA, social media marketing and email marketing. Tip: Amazon provides support with its Store Insight Dashboard. This allows you to examine which sources your visitors come from, how they use the store, which pages they visit and how many purchases they make. You can also evaluate your external traffic. Use source tags that you first create and then add to your store URL to analyse the origin of your visitors. What are the advantages of an Amazon Brand Store
Brand owners should not miss out on using the Amazon Brand Store, because it offers several unbeatable advantages:Brand awareness: Thanks to positive experiences in your Amazon Brand Store, users are much more aware of your brand than they would otherwise have been in the normal Amazon search results. The awareness of your company grows.Customer loyalty: By bringing your brand closer to your customers, you build trust and strengthen customer loyalty – the increase in sales will follow shortly thereafter.Cost: The offer is free of charge for all sellers on Amazon who have registered their brands for trademark protection.Simplicity: Thanks to templates and drag and drop tiles, anyone can create their own brand shop without having any prior knowledge.Own URL: You receive your own Amazon URL.Traffic: Google indexes Amazon Brand Stores, allowing you to increase your external traffic.Focus: You have a number of different options to enhance on individual product pages, your brand message and special promotions. Conclusion
Given Amazon’s strong market position, no online retailer should miss the opportunity to promote their brand message through their own Amazon Brand Store. Since there are no costs involved, vendors and sellers can only benefit and use their own store to build their brand, increase customer loyalty and boost their sales. From: SISTRIX Team Steve Paine 06.08.2021 Amazon SEO Amazon Marketing: 10 Things You Can Do to Promote Your Product Amazon Seller Central: What You Need to Know as an Amazon Merchant Amazon Buy Box: Why You Want It and How to Get It Product Images on Amazon: Why are They so Important? How to Drive More Sales With Your Amazon Listings Amazon Brand Analytics: Helpful Sales Data for Your Success Amazon Seller vs. Amazon Vendor: Which Business Model Should You Use? Brand Registration at Amazon: Benefits and Features The Purpose and Significance of EAN Numbers Amazon Brand Registry How-To Selling Products on Amazon: The First Steps How to Put Ads on Amazon in Six Easy Steps Amazon Vendor Central: The Cockpit for the Vendor Best Sellers Rank: How does Amazon's Sales Rank Work? Amazon AMS: Marketing Opportunities for Retailers and Brands How to Request, Analyse and Use Amazon Reviews Amazon Bundle: Advantages and Requirements ASIN: What is the ASIN number at Amazon? A+ Content: Detailed Product Descriptions on Amazon Amazon Brand Store: How to Create the "Shop within a Shop” SKU: The Unique Way to Identify Your Items Amazon MWS: What It's Good for and Why It is Being Replaced Amazon Keyword Research and Application Amazon Ranking Algorithm: The Internal Ranking Explained Amazon PPC Basics: What are the Options? Back to overview German English Spanish Italian French