And Just Like That Peloton has staged a resurrection - YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Sign in Welcome!Log into your account Forgot your password? Password recovery Recover your password Search Sign in Welcome! Log into your account Forgot your password? Get help Password recovery Recover your password A password will be e-mailed to you. YOU Magazine Fashion Beauty Celebrity Health Life Relationships Horoscopes Food Interiors Travel Home Celebrity And Just Like That Peloton has staged a resurrection By You Magazine - December 13, 2021 First things first: if you haven’t watched the first episode of And Just Like That yet, please look away now, as a MAJOR spoiler is on the way. And if you’ve managed to avoid discovering it for the past few days, you deserve your surprise. For those who have watched the opener to the Sex and the City reboot, the sad news of Mr Big’s death following a Peloton exercise session is no doubt weighing heavy on your heart (we spent six series watching Carrie get together with him and now this? Please). Rex Features The company behind the famous exercise bike are also not happy, especially as the class Mr Big – played by Chris Noth – takes part in before his heart attack was being taught by a fictional Peloton teacher, Allegra, who was in fact played by real-life Peloton instructor, Jess King. Last week, Peloton released a statement saying that while they had been made aware the bike would be used in And Just Like That, the show’s makers ‘did not disclose the larger context surrounding the scene to Peloton in advance.’ At the end of last week, the firm’s shares slumped after Big’s on-screen death. Now Peloton has found an altogether sassier way to hit back, with a parody advert that brings Big back to life. Posted with the caption ‘And just like that… he’s alive’ it shows Big and real-life instructor Jess sitting by a fire. They talk of ‘new beginnings’ and Jess tells Big he looks great, before he asks her ‘Shall we take another ride? Life’s too short not to’. And just like that…he's alive. pic.twitter.com/bVX8uWypFZ - Peloton (@onepeloton) December 12, 2021 Actor Ryan Reynolds, whose advertising firm produced the promo, provides the voiceover, saying ‘And Just Like That, the world was reminded that regular cycling stimulates your heart, lungs and circulation, reducing your risk of cardiovascular diseases.’ We’re certainly impressed by Peloton’s speedy response on this one. As one commenter observed on Twitter ‘Peloton was faster with a response than Carrie was with dialing 911.’ Well quite. RELATED ARTICLESMORE FROM AUTHOR 50 of the best celebrity Halloween costumes of all time Shirley Ballas ‘ Strictly gave me back my hope’ Davina McCall discusses how men can help women going through the menopause Popular in Celebrity TV chef Gino D Acampo on Sardinia Sophia Loren and scary salads May 25, 2017 The Evergreen Goddess Exercise guru Diana Moran on looking fit and July 10, 2017 More more Julianne Moore November 13, 2017 Author Jill Mansell on designer notebooks commissioning art and the family January 16, 2018 EMOTIONAL TIES Kelly Hoppen on vodka vintage finds and being a April 4, 2018 ‘ I have no regrets’ Millie Mackintosh on divorce debt and reuniting May 20, 2018 EMOTIONAL TIES TV presenter and tennis player Annabel Croft shares her July 1, 2018 Stella Parton ‘ Dolly and I have always been close’ August 12, 2018 Anna Friel on getting jeered in the street shared parenting with September 23, 2018 Queen of primetime Charlotte Riley on juggling rising stardom with pregnancy October 21, 2018 Popular CategoriesFood2704Life2496Fashion2240Beauty1738Celebrity1261Interiors684 Sign up for YOUMail Thanks for subscribing Please check your email to confirm (If you don't see the email, check the spam box) Fashion Beauty Celebrity Life Food Privacy & Cookies T&C Copyright 2022 - YOU Magazine. All Rights Reserved